Before Netflix had grown into a world-conquering streaming giant, “Billie Eilish: The World’s a Little Blurry” director R.J. Cutler would routinely bump into the company’s co-CEO Ted Sarandos on the film festival circuit. Netflix was still a DVD-by-mail rental service at the time, and Sarandos confided to him that “The War Room” – Cutler’s Oscar-nominated Bill Clinton campaign doc – was among its most popular rentals.

Netflix has emerged the winner of a bake-off for a documentary about the life and times of media mogul Martha Stewart. Oscar-nominated director R.J. Cutler had been shopping a sizzle reel of the all-access look at the history of America’s preeminent hostess in recent weeks. Netflix closed the deal late last week, according to insiders.